Silicon Valley was abuzz this week (though isn’t it always?). More specifically, with a current ‘buzz’ industry: Augmented Reality. For those unfamiliar, augmented reality (AR) refers to the use of graphical or informational overlays onto the real world to provide a mixed reality experience. Science fiction stuff right? Not really; prominent and largely used applications like Yelp! monocle or Google Goggles allow you to take pictures of restaurants/objects and give you more in-depth information on the subject. With the aid of visual cues or prominent AR markers, these apps can spawn 3D objects from flat surfaces to be made viewable on phones and mobile devices.
(Also posted on Techzulu.com) [...]
Press Releases
- 02/01/2011 ImTech Confers First-Ever Immersive Technology Awards – Technology News Report
- 11/17/2010 “StarCAVE takes home an Immy Award” – California Institute for Telecommunication and Information Technology (CalIT2)
- 11/11/2010 “The Immersive Technology Summit – A review” – International Society for Presence Research
- 11/01/2010 “Immersive Technology for Social Change” – Spare Change
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