Try on clothes and share photos with your friends on Facebook before you buy. Tobi.com launches an Augmented Reality showroom powered by Fashionista.
Online clothes retailing is perhaps one of the appropriate markets for this technology. It is a market where the visual appeal of the clothing matched with the potential customer is critical to the buying decision. Fashionista partially bridges the gap between in-person shopping and on-line shopping.
[caption id="attachment_716" align="aligncenter" width="640" caption="Augmented Reality glasses for language translation "][/caption]
By David Y Tan Nov 6, '09
It's not Douglas Adam's Babel Fish, but it is pretty close. NEC demonstrated a real-time conversation between two people speaking in different languages. Using the power of voice recognition, language translation software and Augmented Reality glasses, two women, one speaking in English and another in Japanese were able to hold a natural conversation with no human interpreters involved.
The AR glasses project subtitles of the conversation directly onto the retina, eliminating the need for bulky lenses in the headset. These devices are expected to go on sale in 2010. Targeted at the business market initially the price tag is 7.5M yen or about $85,000 USD for a pack of 30 units. However this does not include the translation tools and software which is extra.
Although demonstrated with language translation subtitling, these headsets can also be used to provide the wearer with all kinds of additional Augmented Reality information about the people they are interacting with. In fact NEC said the Tele Scouter was intended to be a business tool that could aid sales staff have information about a client's buying history beamed into their eye during a conversation.
By David Y Tan Nov 6, '09
"Go Hamster Go" is the first facial recognition Facebook AR game and is being used by Kia Motors as a fun and unique way to engage potential customers.
While AR has a wide range of industrial and consumer uses, it is starting to appear in the advertising/marketing and gaming segments first. Molson Beer, Nestle, Wise Foods, and in this example Kia Motors, are already using Augmented Reality technology as part of their marketing strategy.
According to ABI Research, the total market for augmented reality is expected to hit $350 million in 2014 up from $6 million in 2008.