Red Bull Augmented Reality



Another AR marketing piece – Check out how Olympic gold medalist Lindsey Vonn’s new limited edition Red Bull Six Pack talks to you!

Popularity: 6% [?]

Nooka Augmented Reality Accessorizer



This will be useful for shopping online for watches..

Popularity: 19% [?]

Try on Clothes in an Augmented Reality Changing Room



Try on clothes and share photos with your friends on Facebook before you buy. Tobi.com launches an Augmented Reality showroom powered by Fashionista.

Online clothes retailing is perhaps one of the appropriate markets for this technology.  It is a market where the visual appeal of the clothing matched with the potential customer is critical to the buying decision. Fashionista partially bridges the gap between in-person shopping and on-line shopping.

Popularity: 100% [?]

Augmented Reality Real-Time Multi-Language Conversation



By David Y Tan Nov 6, ‘09

It’s not Douglas Adam’s Babel Fish, but it is pretty close. NEC demonstrated a real-time conversation between two people speaking in different languages. Using the power of voice recognition, language translation software and Augmented Reality glasses, two women, one speaking in English and another in Japanese were able to hold a natural conversation with no human interpreters involved.

The AR glasses project subtitles of the conversation directly onto the retina, eliminating the need for bulky lenses in the headset. These devices are expected to go on sale in 2010. Targeted at the business market initially the price tag is 7.5M yen or about $85,000 USD for a pack of 30 units. However this does not include the translation tools and software which is extra.

Although demonstrated with language translation subtitling, these headsets can also be used to provide the wearer with all kinds of additional Augmented Reality information about the people they are interacting with. In fact NEC said the Tele Scouter was intended to be a business tool that could aid sales staff have information about a client’s buying history beamed into their eye during a conversation.

Popularity: 77% [?]

FaceBook AR Game: Drop Hamsters into KIA Cars!



By David Y Tan Nov 6, ‘09

“Go Hamster Go” is the first facial recognition Facebook AR game and is being used by Kia Motors as a fun and unique way to engage potential customers.

While AR has a wide range of industrial and consumer uses, it is starting to appear in the advertising/marketing and gaming segments first. Molson Beer, Nestle, Wise Foods, and in this example Kia Motors, are already using Augmented Reality technology as part of their marketing strategy.

According to ABI Research, the total market for augmented reality is expected to hit $350 million in 2014 up from $6 million in 2008.

Popularity: 60% [?]

Burger King $1 Augmented Reality



Another innovative campaign from Crispin Porter + Bogusky. Idol talaga. I tested out this new augmented reality from Burger King and they really pushed the technology this time. No need to print out markers for this one – a one dollar bill will do to check out the burgers. Amazing what these guys come up with.

Popularity: 46% [?]

Marketing Beer with Temperature Sensitive Augmented Reality



Molson Dry put a new spin to their ad campaign using some of the latest AR technology that included thermal imaging technology.

When the beer bottle reaches the perfect temperature, it’s time for a party message revealation.  Download an app and hold your Molson Dry up to the webcam.

“You will see an animated party message come out of your bottle, which you can then control by moving your bottle,” says the brand. “You can even record your performance and add it to the video gallery, which has been created for this purpose, so that we can see you.”

Popularity: 25% [?]

Audi Car Configurator on Microsoft Surface



Audi Car Configurator on Surface @ IAA 2009 from Neue Digitale / Razorfish on Vimeo.

Popularity: 16% [?]

Augmented Reality Cereal Box



Popularity: 10% [?]

Burger King Whopper



Popularity: 15% [?]

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