Augmented Reality Event (ARE) 2011 Recap

By On May 20, 2011 · Leave a Comment

Silicon Valley was abuzz this week (though isn’t it always?). More specifically, with a current ‘buzz’ industry: Augmented Reality. For those unfamiliar, augmented reality (AR) refers to the use of graphical or informational overlays onto the real world to provide a mixed reality experience. Science fiction stuff right? Not really; prominent and largely used applications like Yelp! monocle or Google Goggles allow you to take pictures of restaurants/objects and give you more in-depth information on the subject. With the aid of visual cues or prominent AR markers, these apps can spawn 3D objects from flat surfaces to be made viewable on phones and mobile devices.

(Also posted on Techzulu.com) [...]

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ImmersiveTech Summit 2010 – Augmented Reality Panel

By On May 5, 2011 · Leave a Comment

Where were you on October 21st, 2010? Listen to augmented reality experts Brian Selzer, Matthew Szymczyk, Bruno Uzzan, Peter Meier, and Kristina Serafim talk about what makes them cool and what makes augmented reality cool. Listen as [...]

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An Evening with ImTech: The Era of Experience

By On May 3, 2011 · Leave a Comment

Where were you on Thursday, April 21st, 2011? The ImTech community was having a great time at our first quarterly event, “The Era of Experience”, at The Brewery lofts in Downtown Los Angeles. The event’s aim was to build on discussions sparked at last October’s Immersive Technology Summit and foster dialogue between our industry leading panelists and attendees[...]

A look at TechZulu’s video coverage (pt. 1)

TechZulu’s video coverage (pt. 2)

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Virtual “Metacookie” to Stave Hunger

By On May 2, 2011 · Leave a Comment

An interesting application of augmented reality that could down the line be greatly useful in the Health Sciences realm. For now though, it’s a bit more on the novel and interesting side than actual practicality. The multi-effect project, as implemented by researchers at the University of Tokyo presents the test participants with a special cookie. [...]

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Kinect to help the blind ‘see’ in augmented reality

By On March 19, 2011 · 1 Comment

The system in question, which was designed by graduate students at the Universität Konstanz in Germany, has been dubbed the NAVI, or Navigational Aids for the Visually Impaired.

NAVI works something like this. The infrared camera from a Kinect system is [...]

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AR App Gun Adds Authenticity

By On February 8, 2011 · Leave a Comment

For those looking for a little bit of extra umph into their augmented reality shooting games comes just the thing from UK based company Apptoyz.  Play your AR shooting games while wearing your camo tuxedo and whipping around corners to breach your kitchen. Looking eerily reminiscent of the early 90′s Super Nintendo Superscope (pictured below), [...]

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