By David Y Tan Nov 6, '09
"Go Hamster Go" is the first facial recognition Facebook AR game and is being used by Kia Motors as a fun and unique way to engage potential customers.
While AR has a wide range of industrial and consumer uses, it is starting to appear in the advertising/marketing and gaming segments first. Molson Beer, Nestle, Wise Foods, and in this example Kia Motors, are already using Augmented Reality technology as part of their marketing strategy.
According to ABI Research, the total market for augmented reality is expected to hit $350 million in 2014 up from $6 million in 2008.
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