Marketing Beer with Temperature Sensitive Augmented Reality

Molson Dry put a new spin to their ad campaign using some of the latest AR technology that included thermal imaging technology. When the beer bottle reaches the perfect temperature, it’s time for a party message revealation. Download an app and hold your Molson Dry up to the webcam. “You will see an animated party message come out of your bottle, which you can then control by moving your bottle,” says the brand. “You can even record your performance and add it to the video gallery, which has been created for this purpose, so that we can see you.”