BMW Joy 3D – Asia’s 1st Interactive 3D Building Projection

This is certainly not the first time 3D video mapping has been done in the world, however the spirit that this 3D video mapping by BMW was done in was different. Take a look and see how BMW transform the busy office building in Singapore from a symbol of work into a symbol joy. Pay particular attention to the expressions on the faces of the audience. Look at how excited and happy they are. Look at how this technology can bring joy to everyone.

This technology is not only cool to watch, gives you the chance to alter reality without the aid of modified viewing spectacles, but is also relatively ease to do once calibrations are made.

The world’s first ever Immersive Technology Summit will be held at the Los Angeles Center Studios (LACS) on October 21st, 2010.

For more news and videos on immersive technologies visit : www.immersivetech.org

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This video is copyrighted by BMW: www.bmw.com

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