Try on Clothes in an Augmented Reality Changing Room



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Try on clothes and share photos with your friends on Facebook before you buy. Tobi.com launches an Augmented Reality showroom powered by Fashionista.

Online clothes retailing is perhaps one of the appropriate markets for this technology.  It is a market where the visual appeal of the clothing matched with the potential customer is critical to the buying decision. Fashionista partially bridges the gap between in-person shopping and on-line shopping.

Popularity: 100% [?]

Augmented Reality Real-Time Multi-Language Conversation



By David Y Tan Nov 6, ‘09

It’s not Douglas Adam’s Babel Fish, but it is pretty close. NEC demonstrated a real-time conversation between two people speaking in different languages. Using the power of voice recognition, language translation software and Augmented Reality glasses, two women, one speaking in English and another in Japanese were able to hold a natural conversation with no human interpreters involved.

The AR glasses project subtitles of the conversation directly onto the retina, eliminating the need for bulky lenses in the headset. These devices are expected to go on sale in 2010. Targeted at the business market initially the price tag is 7.5M yen or about $85,000 USD for a pack of 30 units. However this does not include the translation tools and software which is extra.

Although demonstrated with language translation subtitling, these headsets can also be used to provide the wearer with all kinds of additional Augmented Reality information about the people they are interacting with. In fact NEC said the Tele Scouter was intended to be a business tool that could aid sales staff have information about a client’s buying history beamed into their eye during a conversation.

Popularity: 78% [?]

FaceBook AR Game: Drop Hamsters into KIA Cars!



By David Y Tan Nov 6, ‘09

“Go Hamster Go” is the first facial recognition Facebook AR game and is being used by Kia Motors as a fun and unique way to engage potential customers.

While AR has a wide range of industrial and consumer uses, it is starting to appear in the advertising/marketing and gaming segments first. Molson Beer, Nestle, Wise Foods, and in this example Kia Motors, are already using Augmented Reality technology as part of their marketing strategy.

According to ABI Research, the total market for augmented reality is expected to hit $350 million in 2014 up from $6 million in 2008.

Popularity: 61% [?]

Kill Virtual Mosquitoes on this iPhone 3GS AR Game



By David Y Tan  Nov 3, ‘09

Don’t have any real bugs flying around?  Take out your aggression on virtual mosquitos. This game for the iPhone 3GS tests your skill on pesky mosquitoes flying around in virtual space. Watch through the camera and you will magically see dozens of mosquitoes suddenly start flying around you.

This game fully utilizes the compass and accelerometer in the iPhone 3GS for a realistic ‘augmented reality’ effect. The animated mosquitoes are projected in the real world, which you see through the camera lens.

There are two modes:

1) Shoot Out. Kill as many mosquitoes as you can in just two minutes. Fast and furious.

2) Precision. Prove yourself to be a marksman in virtual space. You get only 10 bullets and 10 mosquitoes. Don’t waste your ammunition and time.

You can find it in the iPhone App store.

Popularity: 61% [?]

Augmented Reality Auto Maintenance for BMWs



BMW is in the midst of developing an Augmented Reality maintenance system for its mechanics. You can see how this can increase efficiency, virtually eliminate errors and reduce training even for extremely complex maintenance.

Although, I believe this is a concept video rather than an actual video of the system in action, you can see some of the key goals. A wireless lightweight headset, voice recognition, animated visual augmentation as well as verbal guidance.

Popularity: 28% [?]

Augmented Reality Real-time Repair Manual



By David Y Tan  Oct 27, ‘09

Repairing and maintaining your car and complex machinery will never be the same again. AR Technology being developed at Columbia University in cooperation with the US military shows the mechanic in real time what to do next.

Virtual images of parts to be replaced, the bolts that need to be removed and even the direction they need to be turned are superimposed on the real-time view of the engine.

Not surprisingly, studies have shown that the AR “repair manual” is much more effective than the traditional 2D computer screen based version of the same instructions.

Popularity: 19% [?]

PS3 Virtual Pet Reacts to Voices, Gestures and Objects



By David Y Tan  Oct 23, ‘09
Too lazy to look after a real pet? Sony launches a new Virtual Pet game for the PS3 that combines elements of Augmented Reality, Gesture Technology and Artificial Intelligence.

The EyePet is fully aware of the people and objects in the room.  It reacts to voices and gestures as well as toys the player puts on screen.

“By completing daily tasks, you can teach your EyePet brand new games to play”

“Poke him and he jumps, stroke him and he’ll roll over in contentment, tickle him and he’ll laugh.”

This will be a welcome alternative for parents looking for a game that isn’t centered around fighting.  And … it may give them a short break from the kids pestering for a real pet.

Popularity: 28% [?]

Marketing Beer with Temperature Sensitive Augmented Reality



Molson Dry put a new spin to their ad campaign using some of the latest AR technology that included thermal imaging technology.

When the beer bottle reaches the perfect temperature, it’s time for a party message revealation.  Download an app and hold your Molson Dry up to the webcam.

“You will see an animated party message come out of your bottle, which you can then control by moving your bottle,” says the brand. “You can even record your performance and add it to the video gallery, which has been created for this purpose, so that we can see you.”

Popularity: 26% [?]

iPhone Augmented Reality for London



Never get lost in London again.  Just point your iPhone GS camera and directions to Tube and Bus stations as well as points of interest are overlayed in real-time.

Source: London Tube iPhone

Popularity: 19% [?]

Augmented Reality Mascot



Meet our in-house mascot, whom we call ‘Flapi’, for now anyway.

More information about this project:

http://www.ydreams.com/

Popularity: 23% [?]

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